Reports suggested this week that the fast food chain Wendy’s was considering “surge pricing,” or raising prices during peak hours when demand is highest as Uber famously does. Then all hell broke loose.

Left-wing social media influencers such as Robert Reich blasted the company’s “plans to price gouge you with Uber-style surge pricing,” and decried its “shameless corporate greed.” Even members of the federal government got in on the outrage, with Sen. Elizabeth Warren (D-MA) posting, “[Wendy’s] is planning to try out ‘surge pricing’ — that means you could pay more for your lunch, even if the cost to Wendy’s stays exactly the same.”