Dr. Seuss’ The Lorax is an environmentalist icon, rendered in movie form to educate children about the evils of deforesting and villainous capitalism — but the Lorax has been commercialized to promote the movie by selling the Mazda CX-5, to the dismay of environmentalists.
“Your attempt to associate your environmentally destructive product with The Lorax is deceptive and misleading,” Adweek quotes the author of a Change.org petition called “Stop forcing the Lorax to sell dangerous, polluting cars.” Mazda bills the CX-5 as a “compact crossover SUV.”
“It seems like whoever was in charge of promoting the film either didn’t get the message, or didn’t care,” Mother Jones’ Kate Sheppard wrote today.
