The Obama campaign is rounding up female voters with the launch of “Women for Obama,” a fundraising initiative led by Michelle Obama.
“Women have always been the heart of the Obama organization,” the First Lady wrote in an e-mail to supporters. “And right now, it’s time for us all to dig deep, step up, and keep building this campaign together: person by person, discussion by discussion.”
Mrs. Obama cited the president’s health care reform, education investments and the Lilly Ledbetter Fair Pay Act — which helps women get equal pay — as reasons to support her husband’s reelection efforts. She said Obama understands women’s issues.
“He was raised by a single mother who struggled to put herself through school and pay the bills,” she wrote. Two links directed supporters to donate money to the campaign.
“Women for Obama” is part of the campaign’s “Operation Vote,” an aggressive initiative aimed at mobilizing specific voting blocs crucial to Obama’s reelection efforts.
