Priorities USA, the independent fund-raising committee run by former-President Obama aides Bill Burton and Sean Sweeney, has launched a $750,000 television ad buy in five swing states. Their ad, Portraits, is a direct response to the $5 million television ad buy placed by Crossroads GPS, Karl Rove’s 501(c)(4) organization.

The Crossroads ad is appearing this week and next in Colorado, Florida, Iowa, Missouri, Montana, North Carolina, New Mexico, Nevada and Virginia. Priorities will air their ad in Iowa, North Carolina, Virginia, Florida and Colorado. You can watch both ads below: