Military to use social media and streaming to help recruitment during Super Bowl

Published February 11, 2024 4:00am ET



Various branches of the U.S. military are coming up with unique ways to reach prospective recruits during Sunday’s Super Bowl between the San Francisco 49ers and Kansas City Chiefs.

Sunday’s ad blitz comes amid a historic recruiting crisis for most of the military services, such as the Army, the Air Force, and the Navy, which all missed their goals last year.

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