Despite the stereotype for having a willingness to eat out at restaurants instead of cooking, new research indicates that when it comes to drinking, most millennials prefer to drink from the comfort of their home instead of going to a bar.
According to a recent analysis of alcohol consumption trends by the marketing firm Mintel, new data indicates that more than 1 in 4 millennials aged 24-31 (28 percent) prefer to drink at home to save themselves the efforts of going out to bars with friends. According to experts, the trend of in-home drinking is expected to grow in the coming years due to an increasing frugal nature among millennials.
Recommended Stories
Print subscriber? Click here to login/register your account
Digital subscriber? Click here to login/register your account.