Trump’s Pre-Caucus Assault: Web Ads

Published January 26, 2016 6:48pm ET



In the days leading up to the Iowa Caucus, Republican frontrunner Donald Trump has taken his message to the Internet for a last-minute blitz with a series of web videos. (Including even a how-to for first time caucus goers.)

A number of short videos have been posted on Trump’s Facebook, YouTube, and Instagram accounts, rehashing his campaign-trail tested bromides in a straight-to-camera fashion, a definite improvement over his first ad — a narrated dud. It’s a strategy Trump has used to great effect before, though his older videos all seemed to have been unlisted from his official YouTube account, but are still hosted elsewhere, including on his Facebook page.

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