Magazines struggle as ad sales fall; readers’ options grow

Published January 2, 2009 5:00am ET



A pretty good offer arrives in the mailbox this week. Baltimore magazine wants to start the new year by selling me a subscription for the price of maybe a pretty good cheeseburger: $9.95 for a full year (and it lasts longer than the cheeseburger.) Or, according to standard long division and rounding off to the nearest full number, about 83 cents an issue.

This is known as a sign of the times.

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Media