Meta and Google projected to be biggest winners if TikTok ban survives

Published January 14, 2025 9:08am ET



Meta and Google stand to gain the majority of TikTok‘s ad revenue if the popular app doesn’t survive an attempt by Congress to ban the platform.

Congress passed a law last year that is forcing China-based ByteDance to sell TikTok or it will be removed from app stores in the United States. As the divestiture deadline of Jan. 19 approaches, the future of its advertisers hangs in the balance.

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