OpenAI CEO Sam Altman reportedly issued a “code red” to improve and enhance ChatGPT as other tech giants gain ground on improving their artificial intelligence chatbot models.

Founded as one of the first modern, globally popular, public-facing AI chatbots, ChatGPT has held a dominance in the sector for several years. However, as competitors such as Google develop increasingly advanced chatbot models, OpenAI is reportedly feeling the pressure to perform better.