Bernie Sanders will release campaign ads in Iowa and New Hampshire this weekend, in an attempt build on his momentum in the early states.
While the Sanders campaign would not release any figures about the costs of the ads, Sanders spokesman Michael Briggs emphasized that the ads were major scale cable buys.
Both ads are only thirty seconds long and focus on Sanders’ plans to help the working and middle class overcome an economy that he believes to be rigged for the top 1 percent of earners.
The first ad, “Work for All of Us,” focuses of the wage gap and pay equity, where Sanders details his plan to “make Wall Street banks and the ultra rich pay their fair share of taxes” and provide “living wages for working people. Ensure equal pay for women.”
“If you’re doing everything right but find it harder and harder to get by, you’re not alone,” Sanders says to the camera. “While our people work longer hours for lower wages, almost all new income goes to the top 1 percent.”
The next ad, “A Rigged Economy: This is How it Works,” details Sanders vision of how Wall Street and billionaires “bankroll campaigns to maintain a rigged economy. The democratic socialist has spent much of his campaign rallying against special interest groups that donate large sums to campaigns, and often focuses on the Citizens United Supreme Court case as the root of most of the trouble.
“The truth is, you can’t change a corrupt system by taking its money,” Sanders says, adding “My campaign is powered by over a million small contributions from people like you who want to fight back.”
While Clintons leads Sanders nationally by a large margin, Sanders runs much closer to the front-runner in New Hampshire. Clinton is still way ahead in Iowa.
