The Republican National Committee has signed data-sharing agreements with the leading GOP presidential campaigns, providing these entities access to the party’s voter file and digital analytics clearinghouse.
The accord, to be announced by RNC Chairman Reince Priebus on Thursday, provides the Republican White House contenders access to the party’s $100 million-plus data and voter turnout program, built from scratch following President Obama’s 2012 re-election victory. Agreements were reached with the campaigns of the announced candidates as well as and political action committees of the presumed but not yet official candidates.
“The 2016 election will be a data-driven campaign cycle, and I am enthusiastic about the possibilities these agreements provide,” Priebus said in a statement shared with the Washington Examiner. “These list exchanges will allow the RNC to benefit from enhancements made by these PACs and campaigns so that the RNC, the eventual presidential nominee, and Republican candidates up and down the ticket will have an even more robust data for use in the general election.”
The agreements are a two-way street, as the campaigns and political action committees will share with the RNC updates to any of the data they use in their political activities. Deals have been reached with:
American Future Project (Louisiana Gov. Bobby Jindal); Carly for President (business woman Carly Fiorina); Cruz for President (Sen. Ted Cruz of Texas); Leadership Matters for America (New Jersey Gov. Chris Christie); Our American Revival (Wisconsin Gov. Scott Walker); Patriot Voices (former Sen. Rick Santorum); Reclaim America (Sen. Marco Rubio of Florida); RickPAC (former Texas Gov. Rick Perry); and Right to Rise (former Florida Gov. Jeb Bush).
“By committing to this plan for enhanced data, we can ensure that the party will be prepared to target and turn out voters in the general election with the most complete and up-to-date voter file. We know that voters do not want another four years of Obama-Clinton policies, and this unprecedented data exchange will allow us to win the White House in 2016,” Priebus said.
