A number of African-American social media users pushed back against Hillary Clinton’s attempt to reach black voters with a Kwanzaa Twitter avatar.
“Wishing everyone the best this Kwanzaa. To all celebrating — Bill and I send you our warmest wishes. -H,” Clinton tweeted on Saturday night, after changing her Twitter logo to a red, black and green image of her campaign’s “H” logo, which was made to look like a kinara, the candle holder used in Kwanzaa celebrations.
Various Twitter users mocked the candidate by creating their own Clinton logos appropriating black culture, some reading “Grillary” or with Clinton rapping on top of the “H,” as the hashtag #NewHillaryLogo began trending.
GRILLARY #NewHillaryLogo pic.twitter.com/wnMyVcKKR4
— Liza Sabater ???? (@blogdiva) December 27, 2015
Although the former secretary of state leads among black voters in the Democratic primary, this is the third time Clinton has changed her logo to appeal to black voters, having used a “RUN HRC” logo and an image of Rosa Parks superimposed on the “H” in the past. Both times, voters criticized the Democratic front-runner.
Last week, the Clinton campaign released a listicle entitled “7 things Hillary Clinton has in common with your abuela” that sparked Twitter outrage among some Hispanic users, leading to the hashtag #NotMyAbuela.
