The D.C.-based reality show “Blonde Charity Mafia” has been pushed back from its originally scheduled debut. The show, which follows three young Georgetown socialites, was set to air July 7, but the CW network announced Friday it would instead debut on an unknown date in the fall. Some media outlets cite the move as a “promotion,” but the long history of the yet-to-air show seems to cast doubt on that idea.
One network source told us in May that the show was “terrible.” Other industry insiders told us they were puzzled why they would need to cook up a marketing campaign if the pilot was so good.
“If it’s so good, why do they need a marketing campaign? It’s like, with ‘Real Housewives of Orange County’ — I get that,” a producer unrelated to the show told Yeas & Nays.
Additionally, the show’s producers have ceased filming in the area, so a second season is not guaranteed. And the show’s six-episode order is relatively small, showing little faith in its success. Not to mention the fact the original network, Lifetime, sold it to the CW.
Also, for a show that until Friday was set to air in one month, there has been little marketing thus far to begin with. Sources tell us a commercial has run once during “Gossip Girl,” but it was not to be found online.
