DES MOINES — Polling is a strong barometer of how well a candidate is performing, but what about something more immediate? Google uses search trends to gauge voter interest.
According to Google’s Simon Rogers, on the eve of the final Iowa debate, Donald Trump continues to dominate search trends among Iowans. A surprise? Former Virginia Gov. Jim Gilmore, who qualified for his first GOP undercard debate since August, is seeing a strong showing. In Iowa’s Adair Country, Gilmore is the most-searched candidate.
See how Google breaks down the data and determines which candidates are winning the Internet.
