The White House and top Democrats, intensifying their push to build support for their party’s health overhaul proposals, are increasingly targeting women, a politically crucial group with strong opinions on health care that polls suggest has yet to be sold on the changes.
In speeches, news conferences and even an all-female talk-in on the Senate floor Thursday, Democrats have been pounding away daily on the message that their ideas — along the lines of what President Obama has called for — are especially good for women. The campaign reflects a concern among Democrats that women, who typically make most of a family’s health care decisions, are not yet on board with the sweeping changes Obama and his congressional allies are advocating.
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A recent Associated Press-GfK poll found that women, like the public overall, are generally split on the health care legislation. Although younger women — those under 55 whom many opinion experts consider crucial in any health care debate — slightly favor the proposals, nearly one-third of them are on the fence, saying they are neither supportive nor opposed.
“What we’re seeing is that the administration and the Congress still has to make the case to women,” said pollster Mark Mellman, who has advised Democrats and liberal groups on public attitudes on the health care overhaul. “The volume has to be turned up on the communication, and the communication has to be directed to a large degree toward this group.”
Democrats are scrambling to do just that.
Michelle Obama started the push last month with a White House speech in which the first lady, a former hospital executive, told her all-female audience that women are “disproportionately affected by this issue because of the roles that we play in families,” and exhorted them to step up and defend “my husband’s plan.”
“No longer can we sit by and watch the debate take on a life of its own,” she said.
A group of female House Democrats led by Speaker Nancy Pelosi, D-Calif., were at it again Tuesday at a rally near the steps of the Capitol where Rep. Jan Schakowsky, D-Ill., led a call-and-response with female attendees of, “Do women need real health reform? Do we want it? Are we willing to fight for it?”
The crowd shouted an enthusiastic “Yes!” to each, but women’s issues activists acknowledge that conservative criticism of Democrats’ health care ideas — particularly the charges that it could lead to less choices for patients or reduced benefits for senior citizens — has had an effect on women.
The congressional bills would require all Americans to get health insurance, either through an employer, a government program or on their own. Tax credits would be offered for many of those who buy their own coverage but failure to comply could result in a fine. Insurance companies could no longer deny coverage because of a pre-existing condition, and out-of-pocket costs would be capped.
Foes of the plan are also honing in on women to sow doubts about the legislation.
“Women are the primary audience for anyone who’s talking about this issue because we do make the health care decisions for the family,” said Amy Menefee of Patients First, a conservative group opposed to the health overhaul. “They want to know how this is going to affect their jobs, their husbands’ jobs, their Medicare, their children.”
