Social media users had a lot to talk about Tuesday night.
President Obama’s ad-lib line was far and away the most social moment of Tuesday’s State of the Union address.
“I have no more campaigns to run,” Obama said to both applause and snickering. “I know, ’cause I won both of them,” he added, starting a firestorm on Twitter and Facebook.
The line became the most chatted about moment measured in tweets per minute, according to data released by Twitter.
Twitter announced Wednesday that more than 2.6 million tweets were sent around the world surrounding the State of the Union address and relating to #SOTU hashtag, from the start of the speech through the Republican response.
Obama’s free community college proposal was the most tweeted about topic during the address, followed by equal pay, climate change, tax reform and healthcare.
Roughly 5.7 million people on Facebook made 13.8 million interactions — a category that includes likes, posts, comments and shares — during the speech, the social network said Wednesday.
The “I know, ’cause I won both of ‘em” line was the most talked about moment from the address, Facebook revealed.
The economy and jobs was the top issue discussed overall.
Among men, the top issue was taxes; for women it was community college.
Though equal pay was a top five issue for women, it was not for men, the Facebook data shows. Women aged 35 to 49 were the most engaged demographic, followed by men 25 to 49, Facebook said.
North Carolina, Pennsylvania, Texas, Wisconsin and South Carolina were the most engaged states, Facebook also said.
Other social media got love too. The White House released a transcript of Obama’s speech (for the first time) on Medium, an online publishing website created by the founders of Twitter.
Instagram, the photo-sharing website and application, was also mentioned in Obama’s speech when he discussed astronaut Scott Kelly, who was at the speech.
Google also released trends from the State of the Union address.
The most searched issue during the speech was college, fooled by taxes, housing, employment and education, the search engine website said.

