Sure, Sprinkles may not have a reality television show like their competitor down the street, Georgetown Cupcake, but the L.A.-based bakery does have one thing going for it: star power.
Case in point, this week the Georgetown Sprinkles will debut a S’More cupcake created by Blake Lively of the popular “Gossip Girl” television series. Lively teamed up with Sprinkles founder Candace Nelson to create a graham cracker-lined, Belgian dark chocolate cake, filled with bittersweet chocolate ganache and topped with toasted marshmallow frosting.
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One hundred percent of the proceeds from cupcake sales will go toward Lively’s charity of choice Oxfam. The S’more flavor goes on sale Friday.