Election 2.0: Web site seeks 100,000 supporters for independent

Attention third party candidates: Here’s an online strategy you might want to try.

A supporter of New Jersey gubernatorial candidate Chris Daggett has created DaggettPledge.com to try to get 100,000 people signed up to support the independent candidate who is running against Republican Chris Christie and Democratic incumbent Jon Corzine. If — and only if — 100,000 people sign up, then they should vote for Daggett.

What’s fresh about this approach?

Micah Sifry, of the blog Tech President, explained that it’s conditional.

“So everybody jumps in the water together,” Sifry said.

Also, people are less nervous about supporting an underdog. So far more than 66,000 have committed.

Daggett spokesman Tom Johnson said they appreciate the support, but the pledge is not affiliated with the campaign.

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