‘Jersey Shore’s’ Pauly D applies for name trademark

Published February 18, 2010 5:00am ET



Paul “Pauly D” Delvecchio is known for his signature blowout hairstyle, but he wants his nickname to be his trademark instead.

The “Jersey Shore” star filed two applications with the U.S. Patent and Trademark Office to trademark the name DJ Pauly D. One application is for live performances, personal appearances and continuing performances, citing the first use as 2009.

The other is strictly for “entertainment in the nature of disc jockey services” and says the first use is 1996, according to both applications.

Pauly D’s co-stars Nicole “Snooki” Polizzi and Mike “The Situation” Sorrentino also filed applications with the Patent and Trademark Office to trademark their nicknames, TMZ reports.