Republicans learn to play the technology game

A year ago, many journalists and political pundits believed that a paradigm shift had occurred in the 2008 election.

In electing the first black president, Democrats won states that had been out of reach for decades (Virginia, North Carolina and Indiana) and showed surprising strength in the reddest of red states (Montana, North Dakota, and Arizona).

There was considerable sentiment on the Left that like 1968 or 1932, Obama’s win in 2008 had been a realigning event.

John Judis of the New Republic and other liberal political analysts believed the election, held amid an economic meltdown, had sped up emerging trends and would give Democrats the upper hand for years to come.

Democratic success among Latinos, urban professionals, and women had helped build a new coalition that would endure as white males receded like mastodons at the end of the Pleistocene epoch.

As Washington Post columnist Harold Myerson gushed after Obama’s win: “The future in American politics belongs to the party that can win a more racially diverse, better educated, more metropolitan electorate. It belongs to Barack Obama’s Democrats.”

Except in Virginia, and New Jersey and maybe Massachusetts. And to the 60 percent of respondents in the latest National Journal poll who thought that things would be the same or better if John McCain had been elected in 2008.

Democrats argue that these are only bumps in the road – that George W. Bush had been even worse than they said (which hardly seems possible) and that it will take a couple of years for the transformation to take hold.

But the liberal euphoria was based on two erroneous assumptions: First, that the Republicans would be frozen in time on the day after the election; second, that Barack Obama would govern as he campaigned, as a cool, competent centrist open to new ideas.

President Obama has wielded power awkwardly and behaved like an unimaginative partisan. Watching clips of the candidate talking about televising the health-care negotiations on C-SPAN reminds us how much difference there has been between the dream and the reality of Obama.

But even if Obama rediscovers the magic that made Myerson and Judis believe that a new era of Democratic dominance had arrived, the question of how the GOP would react was still to be settled.

When the Franco-Prussian War began in 1870, the French believed the outcome would be the same as it had been in previous generations: an easy victory over a weak Germanic foe. Instead, France rushed into war and swiftly lost 140,000 men to Kaiser Wilhelm’s army and, perhaps, the national will to fight.

The French mistake was to believe that their old enemy had stayed the same.

Of all of the rhapsodies composed by journalists about the 2008 Obama campaign, some of the most fervent were devoted to technology.

Obama was the guy with Scarlett Johansson’s e-mail on his BlackBerry. John McCain thought that Google had a definite article.

Obama had a YouTube channel with 1,110 videos, 13 million names on an e-mail list and his own social networking site (MyBO). Obama’s foot soldiers were mobilized by texts sent directly to their smartphones, and more than a half-billion dollars came in from online contributors.

New York Times media columnist David Carr sneered at the “crude and expensive” networking technology of the Bush administration, and suggested that Obama might use the new technologies of the Facebook and Twitter era to transcend party politics.

“Political parties supply brand, ground troops, money and relationships, all things that Mr. Obama already owns,” Carr wrote.

It turns out that Obama’s network has had limited value since he took office, in no small part because his digital army includes many of the young voters likely to be disillusioned by his old-fashioned approach to governing.

Even so, Republicans learned some valuable lessons during the campaign.

GOP members of Congress have more than twice as many Twitter followers than their Democratic counterparts and tweet five times more often. Minority Leader John Boehner may look like a character from Mad Men, but the Don Draper of the House has a “director of new media” and more than 30,000 Facebook fans – almost four times as many as Nancy Pelosi.

Look at the Massachusetts Senate race, where Republican insurgent Scott Brown is using the same technologies Obama once did to mount a campaign that might derail the president’s domestic agenda.

Using tweets, text messages and e-mails, Brown raised $1.3 million online in one day and brought together an overflow rally to compete with the president’s stump speech for Democrat Martha Coakley.

While it is worrisome for Democrats to think that Brown’s election might imperil the president’s health plan, it may be more frightening to them to see all those conservatives getting hip to the new technology.

 

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