Uber introduces an ‘Ubercade’ for Presidents Day

Published February 20, 2012 5:00am ET



So in another move to foster goodwill among Washingtonians, the folks at Uber, whose Smartphone app allows users to hire a private town car, gave a few lucky riders the chance to roll around in an “Ubercade” on Presidents Day. The winners of the Uber motorcade were picked up, like always, in a black town car, but that town car was flanked by two Suburbans and included three “Uber Secret Service agents” for good measure. While the “Ubercade” wasn’t allowed to barrel through traffic like the real thing, those lucky enough to get picked up in it got to ride for free.