Ted Cruz’ creative presidential campaign is being matched by an equally creative super PAC, as revealed by the advertising strategy being executed by one of four outside independent groups supporting the Texas senator’s presidential bid.
On Friday, Keep the Promise I announced a $1 million national radio advertising buy to run through the end of the year. The group’s news was hardly the first among super PACs backing a Republican for president in 2016. But where the other third party groups have spent money on traditional broadcast and cable television advertising, Keep the Promise I is focusing on radio — and very targeted radio at that.
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The ads, set to run on Christian radio stations and during popular conservative talk radio programs, begin airing on Monday.
“Senator Ted Cruz has fought for freedom and religious liberty from the well of the United States Senate to the Supreme Court. His is not a polished speech, but a proven record. When voters have needed a voice, a fighter in the foxhole, he’s been there for them,” Kellyanne Conway, president of Keep the Promise I, said in a statement.
The 60 radio spot features Cruz’s personal story as the son of Cuban immigrant who fled to America rather than stay and live under Fidel Castro’s dictatorship. The ad also touts Cruz’s bona fides as a consistent conservative who has fought political insiders in Washington.
It is scheduled to run on a “mix of faith-based networks like the Contemporary Christian Music Network, the Platinum Plus Network and the Gold News Network, as well as major programs including Rush Limbaugh, Sean Hannity, Laura Ingraham, Mike Gallagher, Michael Medved, Hugh Hewitt and Dennis Prager. Future buys on Mark Levin and state-specific radio are also planned.”
Keep the Promise I said the spot will reach 28 million unique listeners every two weeks, and the script fits with Cruz’s goal of scooping up Republican primary voters who classify themselves as Tea Party and evangelical. Cruz announced his presidential candidacy in March in Lynchburg, Va., on the campus of Liberty University, which bills itself as the largest Evangelical Christian college in the world.
