Axelrod mocks Clinton’s new strategy

“Today’s @nytimes story on HRC read more like The Onion: Her detailed plan to show more authenticity and spontaneity #Justdoit!,” Axelrod said on Twitter Tuesday morning, comparing The New York Times to the satirical news source.

The Times story claims that the democratic front-runner will make an effort to be more genuine and spontaneous, but mainly less aloof. In the midst of a federal investigation by the FBI about misuse of her private email server, Clinton will show more “humor” and “heart” in an attempt to appear more genuine and less distant from the American people.

She will no longer cage off reporters behind ropes, joke about her email server or even use the campaign catchphrase “everyday Americans,” which some apparently saw as confusing or demeaning, the Times wrote.

The former secretary of state has dropped 10 points in national polling in the past month, losing ground to both Bernie Sanders and a potential but still unannounced candidate, Vice President Joe Biden. The wealthy establishment favorite has had trouble connecting with voters, as her favorability ratings continue to plummet.

With the first democratic debate coming up on Oct. 13, the Times said Clinton will look to up her appeal among Democratic voters before the Benghazi House Select Committee hearing on Oct. 22, which will likely bring her a slew of negative press.

In the coming weeks Clinton will appear on both “The Ellen DeGeneres Show” and “The Tonight Show with Jimmy Fallon” in an effort to show off her humor. Her husband, former President Bill Clinton, will also join her on the campaign trail beginning Sept. 17 to help with fundraising. She will also spend more time speaking with voters in smaller venues, where she tends to connect best with people and appear most authentic.