Political operatives scramble to up their post-redistricting data game before midterm elections

Published June 3, 2022 12:00am ET



<mediadc-video-embed data-state="{"cms.site.owner":{"_ref":"00000161-3486-d333-a9e9-76c6fbf30000","_type":"00000161-3461-dd66-ab67-fd6b93390000"},"cms.content.publishDate":1654270408337,"cms.content.publishUser":{"_ref":"0000017d-00b6-db7d-abfd-7cb766d10000","_type":"00000161-3461-dd66-ab67-fd6b933a0007"},"cms.content.updateDate":1654270408337,"cms.content.updateUser":{"_ref":"0000017d-00b6-db7d-abfd-7cb766d10000","_type":"00000161-3461-dd66-ab67-fd6b933a0007"},"rawHtml":"

var _bp = _bp||[]; _bp.push({ "div": "Brid_54107141", "obj": {"id":"27789","width":"16","height":"9","video":"1023849"} }); ","_id":"00000181-2a33-dfdd-a99b-aeb72fa80000","_type":"2f5a8339-a89a-3738-9cd2-3ddf0c8da574"}”>Video EmbedConsultant firms and political party data gurus are racing to overhaul their outdated political targeting database systems after redistricting scrambled states’ congressional maps in time for the 2022 midterm elections.

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