Flattening Virgil Abloh

Published July 25, 2025 12:27am ET



If any modern fashion designer warrants an obsessive biography, it’s Virgil Abloh. Through the 2010s, he made some of the most iconic Nike sneakers, founded one of the most important new fashion brands, Off-White, and gave men’s luxury a whole new look as creative director of menswear at Louis Vuitton despite having no formal fashion training. His creative openness — giving talks on YouTube and filling Tumblr and Instagram with pictures of works in progress — inspired a whole generation of fashion-obsessed young men who followed everything he did. And it was contrasted with a notable silence about his broader personal views and his private life, including his cancer diagnosis. He was just 41 years old when he died in November 2021.

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