Obamacare officials are targeting 7-Eleven customers.
According to The Hill, the Department of Health and Human Services announced Thursday that Obamacare advertisements will appear on the bottom of receipts given to customers at 7-Eleven convenience stores.
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The advertisements, which will reach customers in over 7,000 7-Eleven stores across the country, will feature information about signing up for Obamacare.
Americans can sign up for health coverage until December 15.
The advertisements will specifically ornament receipts given to individuals that use the mobile payment company PayNearMe.
The company — a tech start-up — offers an electronic cash payment system for bank-less customers.
“Putting these reminders at the bottom of PayNearMe receipts will help get health coverage information into the hands of traditionally hard-to-reach consumers,” explained HHS in a statement.
HHS also emphasized that the partnership will enable the department to “reach financially underserved and other cash-preferring consumers.”
The Obama administration is testing multiple channels through which to promote the health care law in the second year of sign-ups, like recruiting celebrities to talk about HealthCare.gov on Twitter.
President Obama himself also conducted three radio interviews Friday to sound the alarm about the looming Obamacare deadline.
