It’s long been said that talk radio is for conservatives; now it seems that conservatives are dominating the podcast arena as well. Of course, that wasn’t always the case.
Historically, podcasting and other types of entertainment like it have been dominated by people who are generally left leaning. It was not until a few years ago that conservative podcasts started making their way onto the iTunes charts.
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The Ben Shapiro Show, the podcast of conservative commentator, attorney, and writer Ben Shapiro, reached the second overall spot on iTunes for podcasts just this month. This surge in listenership came after Shapiro joined Joe Rogan on his podcast, the Joe Rogan Experience, for a guest episode.
While Shapiro is the best known for his speeches on colleges campuses, where he has been escorted out by police due to leftists devolving into riots and creating safety concerns, his podcast is growing in influence as his publication the Daily Wire gains more traction. It’s an amazing feat to be one spot below the great TV and media mogul Oprah Winfrey, and that’s exactly where Shapiro is ranking.
Shapiro, the conservative wunderkind, is not an outlier either. Besides the Ben Shapiro Show, productions like the Adam Carolla Show and Mark Levin Show also have a large following. Other media services like YouTube have seen a large uptick in conservative podcasters upload content. A few like Louder With Crowder and Prager University have millions of viewers each month.
With studies from highly respected pollers like Pew Research Center and evidence from the audience demographics of podcasts like Shapiro’s (which are mostly listened to by Millennials and Generation Z) there is more evidence than ever that there is a growing movement of conservatives in younger generations. As conservative tech and new media arise, so will a younger conservative generation.
