It’s a new chapter in the 2012 presidential campaign, and for Republican National Committee chairman Reince Priebus, it means he no longer has to remain neutral watching the GOP contenders slug it out. The party chairman talked to NRO about how the RNC would help the Romney campaign and down-ticket GOP candidates across the country. He also discussed the RNC’s recent complaint to the General Accountability Office about the president’s doing campaign-style events at taxpayers’ expense.
NRO: Your video department has been busy lately.
REINCE PRIEBUS: They’re doing a great job. We’ve actually hired a person in-house whose entire job is making these videos, and they’re doing it very effectively. It’s amazing how much communication now can be accomplished through 30-second and one-minute web videos. Some of these videos have more than 1 million clicks on YouTube. They get a lot of people.
NRO: When you guys go up on the air with television advertising later this year, will you use the same style, or do you change slightly when trying to reach a television audience?
PRIEBUS: It may change a little bit. I don’t think it will be less hard-hitting, but sometimes you have to be shorter. It’s like anything in politics: You always have to remember that you can only communicate a couple of things at a time.
Read the rest of the interview at National Review Online.
