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Twitter mocks Ben & Jerry’s support for #BlackLivesMatter

By Jackson Richman

Ice cream brand Ben & Jerry’s is churning out support for the Black Lives Matter movement.

“Black Lives Matter. Choosing to be silent in the face of such injustice is not an option,” they posted on Twitter last Friday.

The ice cream makers elaborated in a statement on their website.

“Black lives matter. They matter because they are children, brothers, sisters, mothers, and fathers. They matter because the injustices they face steal from all of us — white people and people of color alike. They steal our very humanity. Systemic and institutionalized racism are the defining civil rights and social justice issues of our time. We’ve come to understand that to be silent about the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.”

“We do not place the blame for this on individual officers. Rather, we believe it is due to the systemic racism built into the fabric of our institutions at every level, disadvantaging and discriminating against people of color in ways that go beyond individual intent to discriminate… All lives do matter. But all lives will not matter until Black lives matter.”


Twitter users responded by creating the hashtag #BenAndJerrysNewFlavor and making suggestions for a BLM-themed flavor.

The founders of the brand, Ben Cohen and Jerry Greenfield, are known to be politically active. This year, they supported Vermont Senator Bernie Sanders for president, even releasing a flavor in his honor. Sanders stated his support for Black Lives Matter during one of the primary debates between him and now-Democratic presidential nominee Hillary Clinton.

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