You can’t go a day in 2017 political discourse without hearing the word “snowflake.”
“Generation Snowflake, or Snowflake Generation, is a neologistic term used to characterize the young adults of the 2010s as being more prone to taking offence and less resilient than previous generations, or as being too emotionally vulnerable to cope with views that challenge their own,” according to Wikipedia.
To extrapolate, a snowflake is the fragile, delicate millennial who needs a safe space, gets offended by what they might hear in a free speech zone, and has a preferred pronoun.
Sounds pretty weak, huh? Being considered a snowflake is so insulting to some, that older millennials are abandoning the generational label and self-identifying as “Xennials.”
Well as if the whole snowflake label wasn’t silly enough, there’s now a new label to come to terms with: the broflake.
A broflake is a spinoff of “snowflake” and is used to describe a certain type of man. Just like it sounds, it’s an insult to project that one is a sissy or a wimp. The left has designed this new term to in order to degrade and emasculate the red blooded American male.
“There’s a new term for that straight white guy who takes offense at identity issues and feminists: broflake,” explains a report by USA Today.
Broflake was Urban Dictionary’s “Word of the Day” on June 26th where it was defined as a “member of the alt-right who proudly shouts their free-speech warrior credentials but lose their minds when a fellow member is criticized.”
Alternative Urban Dictionary definitions for broflake include, “straight white male offended by any feminist or ethnic activity which is not directly designed for him” and “a man who thinks he’s a ‘nice guy’ and says he will ‘treat you like an actual humanbeing unlike other males.’ But if you reject him he says ‘you’re missing out’ or ‘weren’t that pretty to begin with’.”
The popularity of the term broflake skyrocketed after negative reactions to an unpopular move by ESPN, when they put a fully naked man on the cover of their body image issue. The magazine cover in question features NFL running back Ezekiel Elliott, posing completely naked with a football under splashing water.
As USA Today puts it, “men from all over the political spectrum gawked in horror at the idea of looking at a naked man.”
After all, it’s ESPN, not Playboy for women edition. A firestorm ensued against those males who expressed their lack of desire to look at naked man on the front of the sports magazine.
The label “broflake” was born in a perfect storm of ESPN forgetting who their target audience is, and leftist feminists eager to put down men at every turn. If you don’t like the name calling, you may want to get used to it, snowflake. It’s not going away anytime soon.
