Coca-Cola pulled their new Christmas-themed “Open Your Heart” ad after social justice warriors claimed it was racist and promoted colonialism.
The ad features white teenagers smiling and laughing as they go to a Mexican village, pass out some Coca-Cola, and use the bottle caps to build a wooden Christmas Tree. The Humanity!
Groups representing indigenous people were outraged that Coca-Cola would put out an ad featuring a “white savior.”
“This type of publicity is an act of discrimination and racism. It is a comment on our type of life and an attempt to put a culture of consumerism in its place,” Elvira Pablo, an indigenous lawyer, said at a press conference on Wednesday.
The soft drink company buckled and pulled the ad on Tuesday facing heavy criticism on social media from those who wouldn’t stand for this neo-colonialism.
“Our intention was never to be insensitive to or underestimate any indigenous group,” a Coca-Cola spokesperson said in a statement. “We have now removed the video and apologize to anyone who may have been offended.”
While they’re busy attacking Coca-Cola, it would seem obvious that they should also throw away other things produced by white people such as personal computers, toilet paper, and their telephones.
Watch the controversial commercial below:
(h/t TakePart.com)
