Far be it from an alcohol company to let a political marketing opportunity go to to waste. Captain Morgan launched a petition that proposes individuals under the age of 35 should be eligible to become president.
The #Under35POTUS campaign, a collaboration of VaynerMedia, Taylor Strategy, Carat, and Starpower, encourages individuals over the age of 21 to visit Under35Potus.com and sign the petition to change Article II, Section I of the Constitution.
“To help raise awareness, Captain Morgan is introducing a campaign video featuring influential and notable Under 35s who are making an impact and changing the world in their own right – including Mogul’s Tiffany Pham, JASH’s Mickey Meyer, Thrillist’s Ben Lerer and Thinkful’s Dan Friedman,” Larissa Faw of MediaPost reported. “Their achievements are shown during the uplifting song ‘We Are Young’ by Fun.”
The White House will review the petition and release it to policy officials if it receives 100,000 signatures by August 17th. Currently, it has 98,628 signatures to go before receiving a response from the White House.
“These citizens are leading social change,” the site stated. “They are creating billion dollar companies. They are at the forefront of medical advancement. And they must be heard.”
The petition is an attempt to reach out to millennials who want their voices to be heard in the 2016 election.
“It’s no secret that millennials have gradually been disengaging from the political process,” Captain Morgan’s senior brand manager, Adrienne Cuschieri Grooms, noted. “The fact that there are very few elected Under 35s on Capitol Hill is symbolic of this disengagement, and bringing more young adults into the democratic system can only make our nation better.”
Millennials want to be listened to and have their concerns addressed for the future of America.
“Ninety percent of millennials believe that younger Americans would benefit from the country coming up with a long-term plan to address the national debt — including 68 percent who believe they would benefit a ‘great deal,’” Time reported. “Eighty-five percent of millennials agree that their generation will be greatly impacted by how the next president deals with the long-term national debt (66 percent agree strongly).”
With more than half of 21-34 year olds in favor of lowering the age requirement to become president, the survey results could speak to the need to cater to the desires of young Americans.
“It’s not like we’re trying to create change for the sake of change,” Grooms said. “This is a very real and important issue. Millennials make up some of the most progressive, innovative, intelligent, and successful people in our country – why shouldn’t they be able to be President of the United States?”
