Chuck E. Cheese is changing up it’s menu, offering an expanded beer and wine list to young parents who want to watch their children jump in a ball pit while drinking a cold one.
In a report by Bloomberg, the arcade-pizza restaurant has seen slumping sales in recent years and wants appeal to young mothers with the lure of wine.
Nothing says classy like a Moscato and skee-ball.
“Her kids know it’s a fun place to go, but millennial moms want to provide that great experience without sacrificing for themselves. Before she was a mom, she was going to places like Panera and those concepts. She wants something that fits into her millennial lifestyle,” said Greg Casale, head chef of CEC Entertainment’s (Chuck E. Cheese’s parent company) .
They also plan on introducing healthier menu options, including more salads and thin crust pizza.
It has yet to announce the expanded list of alcohol choices, but promises it will expand the current limited list of Miller Lite, Miller Genuine Draft, and either Blush or Chablis wine.
In addition to changing their menu they also revamped their man character: the rat is now slimmer and his outfit has more of a hipster look, because if they’re is anything hipsters love more than vinyl records, cardigan sweaters, and kale–it’s Chuck E. Cheese.
(h/t Fox News)
