President Obama the online underdog

President Barack Obama steps onto the campaign stage brimming with confidence and delivers the kind of rousing speeches made for TV ad sound bites.

But that confident image disappears when the Obama campaign speaks to voters by email, sending messages that sound a lot more like they’re from a desperate underdog than an incumbent commander in chief.

Just look at the subject lines: “This is potentially devastating.” “We could lose if this continues.” “Urgent.” “A big problem right now.” “I will be outspent.” “Take this seriously.”

Anyone on the Obama For America mailing list might think the president is on the brink of a landslide ouster — or perhaps that he’s so needy he’s liable to do something drastic if you don’t fork over $3.

Read more at Politico

 

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