Kickstarter is most certainly a mixed bag: for every good idea (bringing back Reading Rainbow or creating a Keurig for beer), there is another hustler trying to rally America to help him make potato salad.
Stephen Colbert took aim at the waves of ridiculous innovations and absurd product names on The Colbert Report yesterday by introducing his audience to Vessyl, a “personal info device” that will track and identify your beverages.
“A digital cup that will tell me what’s in the cup and how many calories and allow me to drink it?,” Colbert said with mock astonishment. “That level of information was previously available only on the can you just poured it out of!”
He played clips from the product’s promotional video, pointing out that Vessyl “will make sure that you get your daily recommended allowance of Silicon Valley buzzwords” like “real time.”
If you want to get a Vessyl of your own, you’ll have to wait however. They aren’t due to ship until early 2015. Overall the project has taken more than seven years to produce — longer than the time between JFK’s speech about putting a man on the moon and Apollo 11, Colbert noted. It seems that reinventing the soda can might be harder than getting to the moon.
Watch the full clip below:
The Colbert Report
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