Recently, the Obama administration has reached out to both the National Basketball Association and the National Football League to request their support in marketing the Affordable Care Act. Now, the administration is also bringing in one of its biggest weapons — Hollywood.
According to The Hill, the White House is working on recruiting Hollywood celebrities to help promote the Obama administration’s signature domestic policy, which is set to begin implementation on Jan. 1, 2014.
Trevor Neilson, president of the Global Philanthropy Group and representative of many big name celebrities in Hollywood, told The Hill that he has been in contact with the Obama administration and his clients are “looking at ways to be involved.”
“I think the White House is very wise to identify partners to help market the Affordable Care Act,” Neilson told The Hill. “Just like any good product, when people are aware of the many benefits it provides, there will be increased demand.”
And Neilson represents big-name celebrities who may be able to do just that. That list included Eva Longoria — who starred in an anti-Romney ad and played a large role role in the lead-up to the President’s reelection as national co-chair in his campaign — and John Legend.
The Obama administration’s call on Hollywood to be a driving force for their agenda should not be surprising, however.
Leading up to the 2012 election, the Obama campaign used Hollywood’s help to “recapture the youth” vote by enlisting celebrities like Katy Perry, Jon Bon Jovi and Jennifer Hudson in a “30 days to Victory” fundraising concert held in Los Angeles a month before the election.
The President also took part a $40,000-a-head fundraiser with Hollywood royalty Beyonce and Jay-Z last September.
Obama is officially done campaigning for reelection, but that doesn’t mean he’s stopped using his cozy relationship with Hollywood to his advantage, now campaigning for policy victories instead of electoral victories.
(h/t The Hill)
