Hillary Clinton has taken a 16-point lead over Donald Trump among millennials according to popular app Yik Yak.
Millennial support for the two candidates has fluctuated in recent months, but on Thursday the presumptive Democratic nominee was supported by 47 percent of young people, whereas Trump garnered 31 percent. Yik Yak is a social network that is location-based with a 98 percenet millennial user base.
The findings also examined words associated with candidates in posts (called Yaks), though not all mentions were positive. In June, Trump was mentioned twice as much as Clinton and in 35 percent of Yaks about Clinton, whereas she was mentioned in only 12 percent of Yaks about Trump.
Both candidates have experienced ups and downs when it comes to young voters. Paul Jeffries for U.S. News & World Report called Trump “the antithesis of everything young conservatives believe in,” while many millennials believe that Clinton is untrustworthy and dishonest.
Mike Stratton, a former political consultant to Bill Clinton, said that for young voters, “It’s not a matter of what you did for me yesterday. It’s, what are you doing for me today?”
That mindset shapes how millennials will cast their ballots and affects whether they will view Trump or Clinton as the most effective and qualified candidates for the presidency.
The Yik Yak poll is one indication of how millennial opinions have shifted throughout the course of the campaigns.
