USA TODAY – WASHINGTON – By the end of February, the Republican Party will apparently become the first political entity to have its own Web address ending.
The new digital campaigning strategy means that individuals will have the ability to register for websites with a .gop suffix instead of .com, .net, .org or other usual domain names.
“You’ll see committees, organizations, grass-roots and state committees using this ending,” said Will Martinez, vice president of sales and marketing for .gop. “Hopefully in the lead-up to 2016 elections you’ll see the presidential primary playing out on .gop.”
With political donations moving online, the Republican State Leadership Committee – a party unit that focuses on state elections and set up the .gop group — hopes that the new domain will help increase the party’s online brand for upcoming election cycles. In 2012, President Obama’s re-election campaign raised $504 million in online donations and invested twice as much as the Romney campaign in online advertising, the group says.
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