The stage is set for an epic battle over the Hispanic vote in the presidential election, but so far, President Obama is crushing the competition.
The president has already invested $1 million in Spanish-language media over the last five weeks. The campaign is airing about half a dozen television and radio spots in three toss-up states where a growing Hispanic population could swing the outcome: Florida, Colorado, and Nevada. The ads star Hispanic community leaders talking about how the president’s health care and education reforms have affected their lives.
In contrast, presumptive Republican nominee Mitt Romney has spent only about $13,000 on Spanish-language media since he clinched the nomination. He quietly launched his first ad in Spanish last week with only $3,000 worth of television time in Raleigh, N.C., a battleground state with a burgeoning but relatively small Hispanic population. Another $10,000 in air time was purchased this week, according to media trackers.
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