Popular hashtag trend Throwback Thursday or #TBT usually floods Twitter and Instagram feeds with baby photos and embarrassing college party pictures, but this Thursday the message was a bit different.
Top Democrats, including Vice President Joe Biden, hijacked the hashtag and shared photos of themselves at 26-years-old to promote Obamacare.
Under Obamacare, young people can stay on their parents’ health insurance plans until age 26 and the government needs these healthy young Americans to buy coverage in order to make its plan work.
Short sleeve button-downs are coming back but health care has always been in style. #Bornin88? Then #GetCovered. #TBT pic.twitter.com/XeMmUPC2Go
— Vice President Biden (@VP) July 31, 2014
#BornIn88? You may not rock shoulder pads like me at 26—but you should still #GetCovered http://t.co/whMQDqVLdh #TBT pic.twitter.com/UkpdTgyI9F
— Valerie Jarrett (@vj44) July 31, 2014
Came to DC at 26 in ’88. Still used typewriters & didn’t have affordable health care for all #Bornin88 #GetCovered pic.twitter.com/EpvDToT13H
— Cecilia Muñoz (@Cecilia44) July 31, 2014
At 25 you can serve in Congress. What can you do at 26? #GetCovered #Bornin88 #tbt http://t.co/iC39BUcV5k pic.twitter.com/BSpfoNFX4b
— Arne Duncan (@arneduncan) July 31, 2014
Democrats have been making the rounds this week on Twitter promoting the #Bornin88 and #GetCovered hashtags in an attempt to convince more young people to sign up. They have partnered with organizations to host Twitter chats on the topic all week long.
According to analytics firm Topsy, their strategy seems to be working. #GetCovered was tweeted around 175,000 times Thursday and #BornIn88 was tweeted about 160,000 times.
