Mitt Romney is going to have trouble securing the hispanic vote if he continues to produce spanish language ads that pale in comparison to Obama’s slick personalized videos.
Both the Obama and Romney campaigns released spanish language ads this morning as part of an increased effort to secure the hispanic vote in the 2012 elections.
Romney’s ad focuses heavily on the economy touting that on “day one” Romney would give permission for the keystone pipeline and other job-creating initiatives which would boost the economy and allow for employment growth. But the ad is way too bland and doesn’t establish any personal connection with the viewer. It features Romney in the spotlight, and Romney greeting construction workers, and Romney smiling to glowing fans.
Obama’s ad, on the other hand, tugs at the heart strings as it describes the story of a young mother who has two disabled children who will now be able to receive health care because of Obamacare. It never shows images of Obama, there are no raving fans, just normal smiling people who support Obama’s reforms. It is deeply personal and highly effective. Romney’s ad is just another personal campaign photo op, while Obama’s touching message implies he cares more about the people than himself.
Obama’s ad finishes with a young hispanic woman saying in Spanish, “for our President, healthcare reform is a reflection that we are a united family.”
Romney can’t afford to waste any more time with the spanish-speaking part of the population, he is going to need to step it up and start producing ads that can compete with Obama’s solid hispanic campaign, or he will lose a key percentage of the hispanic vote.
Enough about yourself Romney, start trying to connect with the individual and the things they care about.
Romney’s new Spanish ad:
Obama’s new Spanish ad:
