Not even McDonald’s can escape the omnipresent health food they once mocked: kale.
The AP reports that, as part of its widely-publicize attempts to salvage itself from a sales slump, McDonald’s will be testing a new breakfast bowl featuring kale, turkey sausage and egg whites. They’ll be sold in nine Southern California locations, because Southern California loves kale.
A second Calfornia breakfast bowl will include chorizo, eggs, hash browns, cheddar jack cheese, and pico de gallo. The bowls will be around $4, according to CNBC.
In Canada, meanwhile, they’re testing three kale salads.
The chain’s sales have been declining for the last six quarters, saddening James Franco and Egg McMuffin devotees everywhere. They’re now vowing to become a “modern, progressive burger company.”
McDonald’s fans will remember, with melancholy, the not-so-long-ago golden age when the fast food chain laughed in the face of health “superfoods.” Like this January ad in which the voiceover declares, “All vegetarians, foodies and gastronauts kindly avert your eyes. You can’t get juiciness like this from soy or quinoa”—followed by a triumphant shot of lettuce on the burger, and a soon-to-be-broken promise: “Nor will that ever be kale.”
