Donald Trump has a problem with millennials and he knows it. With polls showing him severely behind Democratic frontrunner Hillary Clinton in the general election, the presumptive Republican nominee has decided to take his fight directly to millennials on Instagram.
The billionaire released his first attack ad on Clinton, Tuesday. In the video he criticized Clinton’s response to the Benghazi attacks back in 2012 where she blamed everything on a filmmaker’s anti-Islamic movie.
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Trump shared the video all over social media, but has increasingly relied on Instagram to unveil attack ads against his opponents because the picture and video sharing site has the demographics that the billionaire needs to win over.
According to Pew Research, a majority of Instagram users are millennials, and it also has more females and more racial diversity than other social media sites.
The presumptive Republican nominee’s first attack against the Clintons back in January equated Bill Clinton with Bill Cosby and reminded viewers about the sexual misconducts and abuses of the former president.
Trump also doubled down on television, radio, and at his rallies, and it proved to be devastating the former president’s approval numbers.
According to The New York Times/CBS News Poll, Clinton’s favorability dropped from 50 percent in November to 38 percent in January. Another poll by ABC News/The Washington Post showed that Bill’s favorable/unfavorable gap closed by 21 points in the aftermath of that poll from a 18 months beforehand.
That ad’s effectiveness made Instagram one of Trump’s favorite mediums, connecting with younger people were young during all of the Clinton’s scandals.
Rob Costa of the Washington Post told MSNBC’s Chris Matthews that Trump has dozens of Clinton attack ads he plans on releasing through the summer on Instagram with the hopes of making the former First Lady untouchable to many millennials.
If Trump ends up winning a greater percentage of millennials than Romney did in 2012 or Gen-Y turnout declines because younger Americans don’t know who to trust, the presumed Republican nominee will have Instagram and his 1.5 million followers to thank.
