Hillary Clinton is attempting to use LinkedIn to brand herself as a small business candidate.
The presidential hopeful announced her arrival to the professional social networking site on Thursday with a post listing “Four Ways to Jump-Start Small Business.”
Clinton proposes some conservative ideas, such as cutting the red tape holding back small businesses and simplifying taxes for business owners.
Perhaps Clinton is trying to make up for the gaffe she made at a rally in Boston last year, when she emphatically stated that businesses don’t create jobs.
“Don’t let anybody tell you that, you know, it’s corporations and businesses that create jobs,” Clinton said. “You know, that old theory, trickle-down economics. That has been tried, that has failed. It has failed rather spectacularly.”
Clinton later backtracked her “short-handed” remarks, explaining that corporations outsourcing jobs shouldn’t be given tax breaks.
So far, few candidates have used LinkedIn as a platform to campaign, preferring to create more buzz on Facebook, Twitter and Snapchat. LinkedIn may not have as large of an audience as Facebook and Twitter, but it is a different kind of audience.
According to a Pew study of the demographics of various social media platforms, LinkedIn is the only platform where those ages 30-64 are more likely to be users than those ages 18-29.
Clinton may be using LinkedIn to target an older demographic of college graduates, who are more likely to turn up to the polls.
