Companies are investing money in self-proclaimed “millennial experts” to better understand the millennial generation and their tendencies.
However, experts might not be revealing much new information about the youth.
In 2015, U.S. companies spent $60 million to $70 million and $20,000 per hour on “generational consulting” to learn more about millennials to sell to them. Currently, 53.5 million of the 80 million millennials are in the workforce and the remaining millennials should be entering the workforce in the near future.
Businesses want to know how to properly manage millennials in the workplace, encourage productivity, and how to ensure their happiness at work. Some companies, such as HBO, are striving to learn the best ways to target and market to millennials.
Derek Thompson, senior editor for The Atlantic, talked with This Morning on CBS about the millennial generation and companies investing in “generational consulting” to learn more about the millennial generation that has become the largest percentage of the workforce. Thompson explains that the information “millennial experts” are giving to companies might be somewhat obvious.
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