White candy is apparently racist and homophobic now. Skittles attempted to promote the LGBTQ agenda through releasing a limited-edition all white bag of the tiny candies this week and it seriously backfired.
I’m still not sure what Skittles marketing department was thinking on this, but the message on the back of the all-white bag says, “Share the Rainbow, Taste the Rainbow—Only one Rainbow matters this Pride. Give the Rainbow, taste the Rainbow.” At the bottom, the message reads, “All the lentils are white in celebration of Pride. Enjoy the mystery.”
Liberals, predictably, freaked out. Angry tweeters demanded to know why Skittles would promote equality through “whiteness,” why the candy is celebrating “white pride,” and various vulgarities condemned what one tweeter called a “poorly veiled white supremacist candy s***.” Another protester, self-identified as “Berkeley’s femme gem,” tweeted, “Skittles realized how white/capitalist PRIDE was becoming and wanted to join in the efforts. Interesting.”
Activism is a dangerous minefield these days. If activism on one topic can possibly be construed as inferring a message against any other liberal agenda, you’re toast. Because, as we know in 2017, anything that is any shade of white is racist and any possible twisting of the activist’s message is a obviously an intended ‘microaggression.’ All-white Skittles?! They should have known better than to basically promote the KKK. I guess we all have to stop eating mentos and those little after dinner mints at weddings too now.
Take notes, M&M’s. Your red, white, and pink Valentine’s Day bags are clearly sexist, racist, and using colors traditionally associated with traditional gender roles to demean women during a holiday that celebrates the patriarchy. You misogynistic little pieces of chocolate!
What’s even more insane about this latest liberal outrage is that Skittles released an all-white bag of candies last year for the same Pride agenda without garnering national scorn.
Skittles released a video announcing the campaign last year, stating, “So this is kind of awkward. But we’re just going to go ahead and address the rainbow-colored elephant in the room. You have the rainbow, we have the rainbow, and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the center of attention — yours. And we’re not going to be the ones to steal your rainbow thunder, no siree.”
I guess their point is to go for the white supremacist angle so they don’t steal the rainbow? If we’re really laying copyright or trademark claims to the rainbow, one can certainly argue that God Himself has the original claim, going back to Genesis 6-9 (many of the oldest manuscripts of this account date back to the Dead Sea Scrolls, among others).
And as practical matter, I’m getting really tired of all the kid gloves in the world. We can’t have a candy company that talks to us like adults. We can’t even have candy anymore without triggering liberal outrage over some unintended message that’s offensive.
I hope Skittles has learned a valuable lesson: liberals are triggered by everything, so any effort at activism is going to be some kind of ‘microaggression.’
