THE HOLLYWOOD REPORTER – Following through on a commitment made to Vice President Biden in the wake of the December shooting in Newtown, Conn., the MPAA and the National Association of Theatre Owners are making minor tweaks to the movie-ratings system in order to better inform parents.
Earlier this year, following the Newtown school shooting, NATO president John Fithian and MPAA chairman and CEOChristopher Dodd met with a special task force on gun violence headed by Biden. The two trade groups jointly administer the Classification and Rating Administration (CARA).
The new “Check the Box” campaign will highlight descriptions of why a movie received a certain rating. Also, there will be a tag attached to trailers explaining that the trailer is approved to play with the feature they came to see. The campaign also includes a new PSA as well as a new poster that will be displayed at theaters nationwide.
Read more at The Hollywood Reporter.
