Generation Z has witnessed siblings and friends struggle to find jobs after college, causing many to question the value of an expensive education. Just as the Trump administration has created an environment that is ripe for trades, a large number have also looked toward America’s booming tourism industry for “new collar” jobs that don’t require a four-year degree. From hotels to restaurants, wineries and craft breweries to amusement parks, members of the “iGeneration” are seeking out opportunities in an industry that continues to defy expectations.
Tourism careers provide on-site training and rapid growth opportunities for those who have the aspiration and ambition to flourish in their field, serving as a launchpad for professional success. These jobs often provide the flexibility that normal eight-to-five jobs do not, enabling workers to pursue career development programs, training courses, and higher education.
The tourism industry came to the rescue during the Great Recession, catching young workers who were laid off and hit with hard times, creating jobs almost 30 percent faster than the rest of the economy. Now, it’s providing opportunities for those who simply don’t want to be burdened with college debt.
The restaurant industry alone comprises 10 percent of the U.S. workforce. With more than 14.7 million employees, it’s on track to employ 16.3 million by 2027. One in three Americans received their start in the restaurant industry, and one in two Americans have worked in the industry at some point in their careers.
While many assume this means flipping burgers at the nearby McDonald’s or handling the front desk at a hotel, many companies offer apprenticeships, management training programs, and invaluable experience that can lead to lucrative opportunities, from local supervisor roles to corporate careers.
The industry even offers programs to help high school students get a head start.
The National ProStart Invitational, hosted by the National Restaurant Association, allows students who have developed skills throughout the year to compete for culinary and restaurant management program scholarships, setting them on the management path at an early age.
The tourism industry also offers incentives to fill the void in trades. Delta Airlines is giving thousands of students technical training to be an aviation maintenance technician through a partnership with 37 aviation maintenance schools.
“We’re seeing a huge gap,” said Joe McDermott, managing director of Delta’s cabin, training, and support services. “Students just weren’t aware of the jobs and requirements it takes to work at a major airline. We wanted to go in and give a bit of real exposure to these students.”
Salaries start at $50,000 a year, and after seven years, an aviation maintenance technician can make more than $100,000.
Bolstered by rising investment in destination marketing, even at the city and county levels, the United States is driving demand for a thriving tourism industry and is creating more high-paying professional and management jobs. A career in tourism might just be the way for Gen Z to avoid the pitfalls of their over-educated, underpaid millennial counterparts.
