The backlash against data centers, essential infrastructure for the artificial intelligence revolution, began in northern Virginia, the industry’s ground zero. Initial pushback centered on concerns over potential increases in utility prices.
Hyperscalers at the heart of the AI buildout, including Oracle and Meta, are now actively pushing back against this resistance. Rather than yielding ground, these companies are leveraging their balance sheets and economic data to shift the narrative, convincing municipalities that data centers drive local growth and raise living standards.
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This pro-AI messaging is gaining traction, particularly as conservative media highlights success stories such as Quincy, Washington. Once a quiet agricultural town, Quincy was transformed after Microsoft built facilities there. Today, it serves as a major global data hub where local poverty has plummeted, and an expanded tax base has overhauled public infrastructure. Data centers in Quincy now generate 55% to 60% of local property tax revenue. Without raising taxes on residents, the town funded a $100 million high school complex, modernized healthcare facilities, upgraded transit systems, and expanded public parks. Beyond municipal revenue, Quincy has evolved into a premier tech center for central Washington.
Critics often note that completed facilities employ relatively few on-site personnel. However, the secondary economic impact drives high- and middle-class hubs. To formalize these commitments, hyperscalers frequently enter into community benefit agreements. These legally binding contracts guarantee that technology giants such as Meta, Microsoft, and Alphabet invest directly in host communities through local tax revenues, infrastructure upgrades, and targeted civic grants.
Labor unions have also mobilized in support. Constructing these complexes requires thousands of skilled, unionized tradespeople, leaving Democratic leaders wary of alienating a core constituency. In New York, for example, Democratic Gov. Kathy Hochul signaled that the state would welcome data center investment following the midterm elections.
At the same time, the industry is debunking persistent misconceptions. While data centers are sprawling and architecturally sterile, claims that they are prohibitively noisy or drain local water supplies are largely unfounded. Hyperscalers are also committing billions to expand clean energy generation and modernize electrical grids, while pointing out that electricity prices remain highest in states that aggressively mandated green transitions without adequate baseload power.
Backed by multitrillion-dollar balance sheets, technology companies possess the resources to win the domestic regulatory battle. Ultimately, as the public recognizes that a robust AI industry is vital to ensuring economic and geopolitical leadership over China, public support for the buildout will only solidify.
The writer owns shares in Oracle and Alphabet.
James Rogan is a former U.S. diplomat who later worked in law and finance for over 30 years. He writes a subscription-based daily note on markets, economics, politics, and social issues. His email is [email protected].